Content marketing is currently one of the most-discussed topics in digital marketing. The reason is the countless – and to some extent unprecedented – success stories involving all manner of players, plus the surprising options involving new technologies and platforms. All the same, it is often unclear what exactly the term means. The Content Marketing Day on 30 May 2018 sheds light on the topic and the main questions it throws up: Which targets and target groups can be reached with content marketing? Where do you get a good core story? What options are available to which players? Over which channels and platforms is it best to distribute the various content formats? How can success be gaged? Where do the risks lie, and what technical, commercial and creative background information should you know? A chance to broaden your horizons!

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