Influencers are the new wonder weapons in marketing. The digital world is in flux, and online marketing is seeing a shift from large marketing budgets towards influencer marketing. Meanwhile the well-known social media platforms such as Facebook and Instagram continue to develop very rapidly – and the influencer scene is adapting accordingly. This dynamism presents a huge, daily changing challenge to both marketing professionals and influencers. 

So how do you maintain a clear picture amid this marketing jungle?

The book “ Influencer Marketing – Für Unternehmen und Influencer ” (Influencer Marketing – For Businesses and Influencers) by Marlis Jahnke, Managing Director of our member company  INPROMO GmbH , and published by Springer Gabler Verlag on  1 May 2018 , investigates these challenges thoroughly and practically over 276 pages and is the first fundamental work to look at all the key success factors in influencer marketing. Various case studies, field reports and articles provide guidance for both enterprises and influencers, and illustrate the ten most important rules.  

Available for advance order on  Amazon .